I have been asked a lot lately to name just a few strategies that I use on a regular basis. So today we will discuss five of those “Linkedin Power Strategies”.
1. Responding to invitations & how.
I believe that creating a small two to three bullet message response for accepting invites is a goldmine. Be sure not to make it long as people will tend not to read it. Also if you have website or blog include that as a link. Key is KISS, keep it simple stupid.
2. Group participation while knowing your objective
If you are not participating in groups you are missing a great opportunity to be in front of your targeted audience. Simply go to the group’s directory and keyword search terms that match your target audience then review the results of your search such as size of group and length of existence. You don’t want to join a group that, one is not your target market and two does not have momentum. Key to the group participation is to offer meaningful discussion and news articles that can be a resource.
3. Updating your status
My recommendation is to set a 24-hour perimeter around your Linkedin account. Okay maybe I miss the season of 24 and wanted to throw that in there. Seriously update your status of what you’re doing or going to do “business” wise. After all Linkedin is a business professional social site. You can promote a corporate article, a non-profit, event, or even a webinar. This way your connections see what is going on with you and maybe what you have is what they are looking for. You can even use this to post a request for assistance. You will be amazed at the response.
4. Participating in the Q/A with great questions and answers.
You can review my last article on Your answer awaits in Linkedin Questions. Participating in the Q/A of Linkedin is a great way to extend your brand and be recognized as an expert as your answers can be voted as the best answer. The key is to answer questions specific to your category experience or answer questions in the “target markets” you are after. Just be sure if you are not an expert, to research your answer well before putting it out.
5. Be a resource and then ask for the recommendation.
Finally be a resource to the Linkedin community and when people are impressed with what you provide then kindly ask for a recommendation based off that interaction. A person with quality recommendations shows a creditable Linkedin member.
To learn more about being a LinkedIn Power User, join this complimentary Webinar this coming Thursday at either 4pm or 7pm EST, can’t make it? Register for the playback. Grab your spot here: http://bit.ly/3wzq9Q
Grab our complimentary eBook: How Your Company Can Begin to Profit Using Social Media
~Randy
About Randy Schrum
