You’re now on Linkedin, so how do you drive brand recognition, lead generation, and buzz? One great way is through Linkedin Status Updates. These are on an individuals profile under their headline and in the log in section of your account in the center near the top.

Here are 5 Keys to updating your status on Linkedin.

1. Think “Attention Grabbers”, Words or phrases that will stand out. When people are accessing their account , think about what words or phrases will catch their attention?

2. Once you have your subject, one way to be creative is to think of  subject or topic “keyword(s)” that can be listed first. For example if you look below in my status update I have put the subject as TWITTER. Here is a bonus, put only the subject keyword in caps and drive more attention.

3. Create a call to action by providing a link. This link can be to your website, blog, linkedin group, event signup, survey, etc…

4. Try to keep your status update no more than 60 characters or around this number. One tip is to try to keep it less than 10 words. The shorter you keep it, then the more attention you will grab.

5. Use link shrinking for long url’s. Some providers you can use are www.tinyurl.com  , www.bit.ly  , and the best one being www.tiny.cc  which allows you to track how many times someone clicks on the link.

3 Special Bonus Tips to measure your efforts

1. Using the www.tiny.cc  is an easy way to track click throughs.
2. Track comments made on your status updates, no comments? Then be more creative.
3. Watch on the right side of your linkedin account and see if your profile views increase.

~Randy Schrum

Learn more on “Fast Start Guide to Linkedin Success” by registering for my “no cost” eBook and Linkedin tips on the right.

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Are we connected yet on Linkedin? Send me an invite already! linkwithrandy@yahoo.com

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