Over the last year I have written about my experience and success with 
Linkedin Strategies that have produced measurable results. While I often get very target specific on articles, this week I wanted to just provide five tips that will drive results for your profile.
Here are 5 (five) Tips that will drive Profile results on Linkedin:
1. Your Headline: Should communicate your focus and how you can help others. This is not the place to name the company you’re a part of. You are listing that in your current employment. Take mine for example, currently I have this as my headline (which is directly under your name)
“Sales & Marketing Director | Social Media Strategist focusing on Lead Generation, ROI, Optimization, and Brand Advocacy”
2. Label your websites! People are more likely to click web links that have a few keywords rather than “my website”. Simply go to edit and change them with the selection of “other” and follow it from there.
3. Public Profile Link: This should just be your full name at the end and no numbers or other data. Be sure to change this if it does not read similar to mine. http://www.linkedin.com/in/randyschrum . This will give you a slightly better ranking on Google. (by the way have you googled your name lately?)
4. Your Summary: This is a summary of why you’re on Linkedin and how you can help others. Again communicate your focus.
5. Specialties: Load your specialties with very specific keywords that relate to your unique experience. Put some real thought into this as this will drive search results that may feature you when Linkedin users search for specific keywords. For example I did not just put sales in mine, I also listed “Strategic Account Management”, this is just one example of how targeted I have gotten on my specialties. This has paid major dividends for me.
Would you like to learn more Power User Linkedin Strategies? Join us for our next “No Cost” Linkedin Webinar this Thursday…45 Minutes of solid content and then a Q & A afterwards that has been known to last over an hour 4pm Eastern. All we ask if for you to register so we have enough space for the webinar.
Register Here for the Linkedin Power Users Strategy Webinar “No Cost” 4pm Eastern This Thursday
~Randy Schrum
*Be Sure to get the Fast Start Guide to Linkedin Success on the right. (This is no charge)
*Profile Overhaul: For $300 we will provide a Professional Profile Overhaul- Top to Bottom. To learn more email support@mycorporatemedia with the subject “Profile Overhaul”.
*Lets connect on Linkedin, send me a connection invite at linkwithrandy@yahoo.com
About Randy Schrum
A great & timely post…M
This guy makes sense: RT @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE
5 LinkedIn Profile tips… food for thoughts… http://cli.gs/YJTb3p
Thanks for the notes!
I did not know that a profile could be so important, I guess I’d better be editing mine real soon.
Good tips
Useful tips one can start implementing on their profile right away.
I would just add that you should be clear what the goals of your profile are before rushing off and optimize for results.
Different people need to focus on different aspects of their LinkedIn presence. Apart from what you mention, entrepreneurs may focus more on adding content (through linkedin apps) while employees should perhaps get more recommendations from their peers and bosses.
You should throw some light on this aspect of determining your goals in your next article.
Randy, your tips where very timely and of value. Thanks for posting them …
Greg
Thank you Randy! Very useful!
Helpful suggestions and easy to implement. Thanks!
Thanks for the valuable insight! This has helped out my profile tremendously! You always provide great information.
RT @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE
RT @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE
#LinkedIn Profile #Tips to Drive Results http://tinyurl.com/ybqffn5
RT @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE
RT @oldschoolseo RT @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE (good stuff here)
Useful and easy to follow tips
RT @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE
Reading: 5 Linkedin Profile Tips That I Know Drive Results – http://shar.es/ay0tb
RT @Randy Shrum @tweetmeme 5 Linkedin Profile Tips That I Know Drive Results : My Corporate Media http://bit.ly/13E9qE