After several conference calls today discussing the value of Social Media and platforms such as Linkedin. My business associates asked me to give them a few measurable takeaways that have happened for me recently.

These 3 (three) examples actually cover Linkedin, Twitter, and Facebook.

First, using Linkedin I wanted to drive event participation and schedule meetings for an upcoming tradeshow I was attending. So I posted the tradeshow event using the Linkedin Event’s application and then posted a link to the event in groups that it would be relevant too along with asking the group owners to feature the post. Through this simple step, I received multiple people acknowledging their attendance to the event. So what I did next was what any smart salesperson would do, I scheduled times to meet with those who seemed to be a good prospective customer.

Second, I used Twitter to post some of my travel schedule and events/ tradeshows I would be attending and also received responses (direct messages or DM’s) back of those who would also be attending. So again, I did what any smart salesperson in my position would do. I scheduled times to meet with those who seemed to be a good prospective customer. I also recently used twitter to contact a Fortune 100 company that got me several appointments and is resulting in several million dollars in business this year alone.

As you can now see I used Facebook to do the same thing in posting my schedule, events, etc…

Third, I use the advanced search on Linkedin all the time to find targeted prospects for my company. Through this I have sent inmail and request to meet yielding ongoing business.

If you would like to learn more first hand tips on how to use Linkedin and other Social Media platforms you can start by registering on the right to receive my “no cost” Fast Start Guide to Linkedin Success.

In addition let me share with you about two complimentary webinars.
1. Linkedin Power User Strategies Webinar This Thursday at 4pm EST w/ live Q & Following. Register Here

2. Facebook & Twitter Power User Strategies Webinar “Instant Access”

~Randy