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Who Else Wants To Generate Quality Leads on Linkedin™?

October 18, 2009 By Randy Schrum View Comments

linkedin1 150x150 Who Else Wants To Generate Quality Leads on Linkedin™?Today Linkedin has 50+ million business professionals engaging each other daily for both B2C and B2B interaction. The ultimate goal usually is to generate leads for our respective businesses. While some of the other reasons maybe to seek out expert advice, joint ventures, and new opportunities. One thing that continues to amaze me is how much time many professionals spend on Linkedin and never outline a specific plan to generate leads.

Why would any business professional set aside time for Linkedin without a plan on how to generate leads, new opportunities or at least know the “why” behind what they are doing? If you happen to be a seasoned sales professional like me, you know that you cannot go very long doing something that is not going to generate positive results to the bottom line. Otherwise it ends up affecting the pocket book negatively.

Here are five tips to make sure you are making the most of your time on Linkedin to generate quality leads:

1. Identify your target market and where they are on Linkedin and spend your time “only” their. (Examples are which groups are they a part of? Which Q & A sections will they be participating in?..)
2. Engage people Monday through Thursday, most people are checked out Friday through Sunday. This means do not waste your time on the weekends, these are business professionals who use Linkedin during the week.
3. Write a compelling headline of what you do on your profile since this is the first thing people see when you participate in discussions and Q & A.
4. Schedule a set amount of time everyday to Linkedin, otherwise you may get lost in the social space spending countless hours on unproductive things.
5. Bring value to the groups you belong to and watch people seek after you as an industry expert.

 
3 Bonus Resources:
~ Get your free copy of the Fast Start Guide to Linkedin Success: Grab it here
~ Join me on the Linked Strategies Group on Linkedin to access more tips. Join Here
~ Join us for one of our “Complimentary” Linkedin Power User Webinars: Count Me In

~Randy

Filed Under: Linkedin Tagged With: ,

About Randy Schrum
Randy Schrum is the Executive Vice President of Sales for DemingHill, a Leading Corporate Social Media Consulting & Marketing Firm. DemingHill is a consortium of the top leaders in each of the core disciplines of Social Media for Corporate Business. Inclusive of Sales, Lead Generation, BD, Marketing, PM, Customer Service and more. Mr. Schrum is also Founder of RandySchrum.com & MyCorporateMedia.com, which features Randy’s Sales & Business thoughts along with special blog contributors. Many Business Executives, Owners, and Entrepreneurs have come to enjoy Randy’s practical thoughts & business insights. Additionally, Mr. Schrum is considered one of the leading authorities on LinkedIn & Twitter as co-manager of the #1 LinkedIn & Twitter Strategies group’s. He is the author of Twitter Strategies, which teaches businesses and Twitter users how to build on their business and professional goals using twitter.

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  • Kingsley Tagbo
    LinkedIn is an excellent tool for meeting clients and employers and your article brings home that point.

    The mistake made by some people is depending solely on PUSH marketing techniques like cold calling and sending resumes to generate leads, prospects or apply for jobs.

    It's actually easier to use PUSH marketing tools like LinkedIn to learn about or approach prospective employers or clients and your article about LinkedIn definitely helps in that regards.

    My lead article on the topic is called "Become a Leader and Get The Job You Want": http://www.it-career-coach.net/2009/07/21/becom...

    By putting yourself out there and staying in front of prospective leads, clients and contacts using LinkedIn you improve your chances of getting hired by employers or clients.

    Good Job!
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  • admin
    Thank you for the comments
  • Thanks for the great tips.
    helena@helenarogers.com
  • Great Article. Thank you.
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