Linkedin has surpassed over 50 Million Professional members as of November 23, 2009. In todays connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. So how do you approach LinkedIn for your business?

Start the approach with these 3 LinkedIn Tips to Drive Your Brand

1. Your Profile Picture and Headline: Your Picture should be a professional picture that is complemented with a nice headline that communicates how you can help others. Every time you participate in LinkedIn Discussions in Groups and the Q&A section your picture and headline is what appears. So your brand needs to be professional and informative.
2. Twelve to One: that’s what Chris Brogan says, for every promotion of your brand you should be helping twelve people or offering free advise. Creating true community and authenticity.
3. Be Consistent: in your brand message, put serious thought into your message creation and don’t change it often. Jumping around in your brand message can create confusion and doubt in your credibility.

Bonus Tip: Social Media Trainers Group on LinkedIn. Join the discussion, contribute, and grow your business.

Here are three bonus resources I would like to mention:

~ Get your free copy of the Fast Start Guide to Linkedin Success: Grab it here
~ Join me on the Linked Strategies Group on Linkedin to access more tips. Join Here
~ Join us for one of our “Complimentary” Linkedin Power User Webinars: Count Me In