B2C Social Media | My Corporate Media

The 7 Habits of Highly Successful Companies on LinkedIn

June 28, 2010 By Randy Schrum View Comments

So you're exploring the best practices of LinkedIn for your company or business? Learn how to effectively position yourself on LinkedIn with these seven strategies.

1. Their corporate profile is optimized properly.

The first sentence in the description is written well for others to derive what you do in that first sentence.
Your Corporate Profile is keyword optimized to your industry.

2. They participate in the Q&A portion of LinkedIn. With over 170 plus industries participating on LinkedIn and people seeking quality answers. Many turn to LinkedIn Q & A as they know they will get quality answers and advice. By participating in this you can become recognized experts voted on by the community of people who ask the questions.

Dedicated personnel to answer questions in specific topic groups that pertain to your target markets.
Each answer is tagged or finished off with a standard signature that lets readers who your company is.

3. They take advantage of the Events Application.

This is a great way to draw attention to your companies events, tradeshows, expo's, or other public and industry events. By simply using this tool on Linkedin your event will be indexed by Google. If optimized with keywords properly you can drive serious attention to events and your target that is on LinkedIn.

4. They set a standardized paragraph and key specialties that goes in all employees LinkedIn profiles. When done so properly this effect the order your employees rank in search results.

5. They take full advantage of the Advanced Search application to find contacts for business development, client engagement, and event marketing.

6. They add misspellings of their company name as a notation in their corporate profile so they can be found in the company search directory if someone misspells their name.

7. They upgrade to the paid subscription in order to use LinkedIn's more advanced search system and to send in-mails/ messages to people whom you have no connection to on LinkedIn.

These are just seven effective strategies companies should be using, can you think of anymore?

Social Media For Journalism

April 13, 2010 By Randy Schrum View Comments

When it comes to the field of journalism, the ability to communicate as well as being passionate about it is very important. With all of the stress and meeting of deadlines, its hard to throw in the use of social media when coupled with all of the other demands. In this crazy world we live in, things are changing for journalists.There are many different ways of distributing the news today and one of the big keys has always been to stay ahead of those who are your competition. Now throw in Twitter for example. Its instant. Lightning fast.

It seems that more and more news stories are breaking first on a social media site like twitter, which leaves many in journalism filled with anger and frustration. One thought would be to use the search application of twitter to leverage your ability to break news across media channels outside of Social Media once confirmed from Social Media Channels. Check this twitter search link out http://search.twitter.com

Sure, you would love to get your story out there as soon as possible, but there are still the methods that have to be gone through first that slow the process down. We always seem to figure out ways to successfully incorporate new types of media into our everyday lives and in the future this may happen in journalism, but for now, its still a building process. I want to encourage you to consider using such tools as the search twitter link above.

So what tools are you using?

Filed Under: B2B Social Media, B2C Social Media, Education, Marketing, Media, Media Buy, Sales, Social Media, Uncategorized Tagged With: Social Media Business, Social media journalism, Social Media News

Social Media Works For Small Business | Get Started Today

April 6, 2010 By Randy Schrum View Comments

When you get into the realm of the small business owner, you will find that social media is truly creeping in at an amazing pace. The majority of this can be found by the usage of social networking sites such as Facebook, LinkedIn, and Twitter. Some of the basic benefits of using these sites would include the ability to make business contacts and maintain the links that you need between yourself and them.

The sites that I mentioned can be utilized in several different and very beneficial ways.

With Facebook, both an account for yourself as well as for your business can be created. By developing good communication with customers and contacts, you can eventually get people to just opt in to get messages from your company.

Creating a LinkedIn account is an amazing way of finding and communicating with professionals all over the world, even those who are already in a field specific to your own. This is a great way to share ideas with someone who already knows about what you do because they do the same thing.

Finally, when using Twitter, remember the great benefit that you get of promoting your business in such a few short words. You will find that when you look at other tweets from business owners that they are short, sweet, and to the point most of the time. This is yet another way of bringing customers to you.

Always remember that it’s the content of what you have that is most important. Useless and boring information will get you nowhere, but the opposite will provide for a truly strong and growing business as you head into the future.

Learn more how you and your small business can get started on Linkedin: LinkedIn Power User Strategies Webinar every Thursday at 4pm EST with live Q&A

Filed Under: B2B Social Media, B2C Social Media, Facebook, Linkedin, Marketing, Sales, Social Media, Social Media 101, Twitter, Uncategorized Tagged With: Business Linkedin, Facebook Business, Social Media, Twitter Business

Social Media for Business: Real Time Results

March 31, 2010 By Randy Schrum View Comments

When you are a small business, the idea of using social media can be scary. It is certainly not the traditional means of marketing and it places so much more of the communication into the customers hands. Another way we like to put at MyCorporateMedia is that it puts the power back in the hands of the people and has democratized marketing. However, don’t worry because when the many available services of social media are used wisely, all the risks fade away as you realize just how great the benefits become.

One of the more noticeable benefits would be an increase in the loyalty your customers have for your business. A product of this type of loyalty would be noticed when you see that the exposure your business receives is coming from those same loyal customers who are raving about you and convincing others to check you out as well. This only comes however if you monitoring your message and the conversations that are taking place about you online. Additionally, it lends to have some sort of brand advocate on staff working on your behalf in the social space.

Some of the best and most common advice when it comes to the use of social media for small businesses is this: Its not about using social media to sell your services, it is about using it to converse with your customers and keep them engaged while doing so. Oh, and one more thing. Social media is also much cheaper than traditional advertising as well. Use it wisely and watch your business rise above the small category into something bigger and better. This great wealth of service is not to be shunned but embraced by all, especially in a world that is online now more than ever before. This isn’t something that will decline and will continue to be a crucial avenue for all businesses, large or small, in the future.

***Grab This Complimentary eBook to specifically see how to begin***
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Filed Under: B2B Social Media, B2C Social Media, Education, Marketing, Social Media, Uncategorized Tagged With: Brand Advocacy, Social Media Business, Social Media Guide, Social Media Results

LinkedIn Profile Keyword Optimization

March 28, 2010 By Randy Schrum View Comments

LinkedIn profile optimization is an art and science. Knowing exactly how your profile should be written is critical to being successful on LinkedIn. In this video I share how to begin keyword optimizing your profile.

Special Note: My good friend Nathan Kievman, CEO of DemingHill a leading Corporate Social Media Firm has agreed to provide a LinkedIn- private elite workshop. If you are a business owner, manager, or at the CXO level you should take a look at Nathans story & offering here:

Filed Under: B2B Social Media, B2C Social Media, Education, Linkedin, Marketing, Sales, Social Media, Uncategorized Tagged With: LinkedIn Keywords, linkedin profile, LinkedIn Workshop