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Here are five initial guiding steps to establish a Business To Business Social Media Strategy. This is not a complete guide, nor is it meant to be. I believe these are the first five things a company should be thinking about when they realize they should be engaged in the Social Space.
1. Your Message
Just to [...]

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Last month I heard  on CNN that Twitters new member signups had dropped off its pace and was leveling out.  Yet after seeing this report from Pingdom, maybe Twitter doesn’t have a growth problem after all. According to Pingdom, Twitter saw an all-time high of more than 1.2 billion tweets in January. Twiter CEO Evan Williams [...]

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As a business professional, so much information is available on using Social Platforms to generate business success. With so much noise, I wanted to take the time to provide the business world with three key categories of resources. They are key social media advisors who come not only highly recommended, but have the trackable experience [...]

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As a business professional, owner, or manager why would you want to engage this space for your business? I asked the same questions and pulled together some videos I have found that help answer the question as to why do it?
Watch this one first:

Watch this one second:

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After seeing these videos, if you would like to [...]

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When it comes to understanding twitter and truly utilizing  Twitter as an arm of your business I have found myself gravitating to these key thought leaders on Twitter.
Chris Brogan

President of New Marketing Labs. Over the last several years his business has been helping improve online business communications like marketing and PR through the use of [...]

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When you look at the benefits of having connections on LinkedIn you begin to see why open networking is actually a sound business decision. Many people create objections without ever first considering the benefits of having a large connection base. To better understand the value you not only have to consider the human element, but [...]

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After several conference calls today discussing the value of Social Media and platforms such as Linkedin. My business associates asked me to give them a few measurable takeaways that have happened for me recently.
These 3 (three) examples actually cover Linkedin, Twitter, and Facebook.
First, using Linkedin I wanted to drive event participation and schedule meetings for [...]