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LinkedIn: Learn Who is Viewing Your Profile

August 25, 2010 By Randy Schrum View Comments

Who Has Viewed My Profile

What is the ‘Who has viewed my profile’ module?

This is a list of the people who’ve recently viewed your profile. Many times instead of seeing exactly who viewed your profile, you’ll see anonymous profile characteristics such as industry and title. As a profile owner it is understandable that you would want to see exactly who has viewed your profile. However, as a profile viewer you may want your privacy protected. To respect your need for privacy, you can control what is shown to other LinkedIn users whose profile you have viewed by taking the following steps:

1. Click on ‘Accounts & Settings’ link found in upper right area of home page.
2. Click on ‘Profile Views’.
3. Select one of the following:

1. Show my name and headline.
2. Only show users my anonymous profile characteristics (default setting).
3. Don’t show users that I’ve viewed their profile.

Sometimes an anonymous viewer will show only as a position and company name while others display with the viewer’s job function and the industry and location they are in. This is because we may have to modify the verbiage to maintain the anonymity requested by the viewer (e.g., we don’t want to display that the viewer was a ‘Vice President at company XYZ’ if that company only has 1 or 2 Vice Presidents). Clicking on viewer names or descriptions will take you to a People Search results page showing all members that meet that specific criterion.

You may notice variations in the time frames. One day it might say ‘you have been viewed 10 times in 15 days’ and then another it switches to ‘you have been viewed 7 times in 8 days’. This is because the timeframe changes dynamically as people view your profile. The module tries to get a minimum of 5 views over any timeframe and so based on profile view activity it will change. Members may not see the module if no one has viewed their profile.

A subscription upgrade from a free account might allow you to receive a greater number of results for ‘Who’s Viewed My Profile’ (if there are additional viewers). However, you will not receive more in-depth information about the viewers if they have chosen to hide their identity in their privacy settings.

(this information comes from LinkedIn's website, but it's hard to find so I figured we would provide it for you)

Filed Under: Education, Linkedin Tagged With: LinkedIn Consulting, LinkedIn Profile Views, Linkedin tips

Essential Tools for Companies Using Social Media

July 12, 2010 By Randy Schrum View Comments

Companies getting started in Social Media are looking for tools to help streamline their efforts and workforce. So we have put together a short list of tools that can help B2B companies in their marketing efforts.

Salesforce

A web based CRM, Salesforce has led all CRM companies in integrating Social Media to its platform. Some the nice contributions for B2B companies is the Twitter & Facebook integration allowing you to monitor multiple accounts.

Jigsaw (now part of Salesforce)

Jigsaw is the world's largest database of up-to-date, downloadable, and complete contact and company information. Every Jigsaw business contact is complete with a phone number (over 70% of which are direct dial), position, company, mailing address, and business email address. Jigsaw also offers free tools for researching companies as well as a user generated company research wiki pages. These contacts are then cross-referenced with the social media platform LinkedIn which has over 70 Million plus professionals using this tool.

Hummingbird

Hummingbird is a great application to grow your companies Twitter following in a very targeted way using mostly automation. It can take a lot of man hours growing a targeted following on Twitter, through Hummingbird that process can be dramatically shortened. You can even automate your un-following of those who do not follow you back, again saving you’re team a lot time.

Hootsuite

A great tool for managing multiple Twitter Accounts. In addition now Ping.Fm has integrated the ability to post to Hootsuite. Allowing even more social media account integration including LinkedIn, Facebook, and WordPress. Best of all HootSuite cost nothing.

There are multiple other tools available that get more specific to each companies needs. You can learn more by contacting us. We work with B2B companies in developing and managing their social media strategy. You can contact us to learn more.

Filed Under: B2B Social Media, Education, Sales Tagged With: B2B Marketing, online tools, social media tools

Social Media For Journalism

April 13, 2010 By Randy Schrum View Comments

When it comes to the field of journalism, the ability to communicate as well as being passionate about it is very important. With all of the stress and meeting of deadlines, its hard to throw in the use of social media when coupled with all of the other demands. In this crazy world we live in, things are changing for journalists.There are many different ways of distributing the news today and one of the big keys has always been to stay ahead of those who are your competition. Now throw in Twitter for example. Its instant. Lightning fast.

It seems that more and more news stories are breaking first on a social media site like twitter, which leaves many in journalism filled with anger and frustration. One thought would be to use the search application of twitter to leverage your ability to break news across media channels outside of Social Media once confirmed from Social Media Channels. Check this twitter search link out http://search.twitter.com

Sure, you would love to get your story out there as soon as possible, but there are still the methods that have to be gone through first that slow the process down. We always seem to figure out ways to successfully incorporate new types of media into our everyday lives and in the future this may happen in journalism, but for now, its still a building process. I want to encourage you to consider using such tools as the search twitter link above.

So what tools are you using?

Filed Under: B2B Social Media, B2C Social Media, Education, Marketing, Media, Media Buy, Sales, Social Media, Uncategorized Tagged With: Social Media Business, Social media journalism, Social Media News

Social Media Works For Small Business | Get Started Today

April 6, 2010 By Randy Schrum View Comments

When you get into the realm of the small business owner, you will find that social media is truly creeping in at an amazing pace. The majority of this can be found by the usage of social networking sites such as Facebook, LinkedIn, and Twitter. Some of the basic benefits of using these sites would include the ability to make business contacts and maintain the links that you need between yourself and them.

The sites that I mentioned can be utilized in several different and very beneficial ways.

With Facebook, both an account for yourself as well as for your business can be created. By developing good communication with customers and contacts, you can eventually get people to just opt in to get messages from your company.

Creating a LinkedIn account is an amazing way of finding and communicating with professionals all over the world, even those who are already in a field specific to your own. This is a great way to share ideas with someone who already knows about what you do because they do the same thing.

Finally, when using Twitter, remember the great benefit that you get of promoting your business in such a few short words. You will find that when you look at other tweets from business owners that they are short, sweet, and to the point most of the time. This is yet another way of bringing customers to you.

Always remember that it’s the content of what you have that is most important. Useless and boring information will get you nowhere, but the opposite will provide for a truly strong and growing business as you head into the future.

Learn more how you and your small business can get started on Linkedin: LinkedIn Power User Strategies Webinar every Thursday at 4pm EST with live Q&A

Filed Under: B2B Social Media, B2C Social Media, Facebook, Linkedin, Marketing, Sales, Social Media, Social Media 101, Twitter, Uncategorized Tagged With: Business Linkedin, Facebook Business, Social Media, Twitter Business

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