Linkedin | My Corporate Media

LinkedIn: Learn Who is Viewing Your Profile

August 25, 2010 By Randy Schrum View Comments

Who Has Viewed My Profile

What is the ‘Who has viewed my profile’ module?

This is a list of the people who’ve recently viewed your profile. Many times instead of seeing exactly who viewed your profile, you’ll see anonymous profile characteristics such as industry and title. As a profile owner it is understandable that you would want to see exactly who has viewed your profile. However, as a profile viewer you may want your privacy protected. To respect your need for privacy, you can control what is shown to other LinkedIn users whose profile you have viewed by taking the following steps:

1. Click on ‘Accounts & Settings’ link found in upper right area of home page.
2. Click on ‘Profile Views’.
3. Select one of the following:

1. Show my name and headline.
2. Only show users my anonymous profile characteristics (default setting).
3. Don’t show users that I’ve viewed their profile.

Sometimes an anonymous viewer will show only as a position and company name while others display with the viewer’s job function and the industry and location they are in. This is because we may have to modify the verbiage to maintain the anonymity requested by the viewer (e.g., we don’t want to display that the viewer was a ‘Vice President at company XYZ’ if that company only has 1 or 2 Vice Presidents). Clicking on viewer names or descriptions will take you to a People Search results page showing all members that meet that specific criterion.

You may notice variations in the time frames. One day it might say ‘you have been viewed 10 times in 15 days’ and then another it switches to ‘you have been viewed 7 times in 8 days’. This is because the timeframe changes dynamically as people view your profile. The module tries to get a minimum of 5 views over any timeframe and so based on profile view activity it will change. Members may not see the module if no one has viewed their profile.

A subscription upgrade from a free account might allow you to receive a greater number of results for ‘Who’s Viewed My Profile’ (if there are additional viewers). However, you will not receive more in-depth information about the viewers if they have chosen to hide their identity in their privacy settings.

(this information comes from LinkedIn's website, but it's hard to find so I figured we would provide it for you)

Filed Under: Education, Linkedin Tagged With: LinkedIn Consulting, LinkedIn Profile Views, Linkedin tips

The 7 Habits of Highly Successful Companies on LinkedIn

June 28, 2010 By Randy Schrum View Comments

So you're exploring the best practices of LinkedIn for your company or business? Learn how to effectively position yourself on LinkedIn with these seven strategies.

1. Their corporate profile is optimized properly.

The first sentence in the description is written well for others to derive what you do in that first sentence.
Your Corporate Profile is keyword optimized to your industry.

2. They participate in the Q&A portion of LinkedIn. With over 170 plus industries participating on LinkedIn and people seeking quality answers. Many turn to LinkedIn Q & A as they know they will get quality answers and advice. By participating in this you can become recognized experts voted on by the community of people who ask the questions.

Dedicated personnel to answer questions in specific topic groups that pertain to your target markets.
Each answer is tagged or finished off with a standard signature that lets readers who your company is.

3. They take advantage of the Events Application.

This is a great way to draw attention to your companies events, tradeshows, expo's, or other public and industry events. By simply using this tool on Linkedin your event will be indexed by Google. If optimized with keywords properly you can drive serious attention to events and your target that is on LinkedIn.

4. They set a standardized paragraph and key specialties that goes in all employees LinkedIn profiles. When done so properly this effect the order your employees rank in search results.

5. They take full advantage of the Advanced Search application to find contacts for business development, client engagement, and event marketing.

6. They add misspellings of their company name as a notation in their corporate profile so they can be found in the company search directory if someone misspells their name.

7. They upgrade to the paid subscription in order to use LinkedIn's more advanced search system and to send in-mails/ messages to people whom you have no connection to on LinkedIn.

These are just seven effective strategies companies should be using, can you think of anymore?

Filed Under: B2B Social Media, B2C Social Media, Linkedin, Uncategorized Tagged With: Business Linkedin, Corporate Linkedin Strategy, linkedin companies

Social Media Works For Small Business | Get Started Today

April 6, 2010 By Randy Schrum View Comments

When you get into the realm of the small business owner, you will find that social media is truly creeping in at an amazing pace. The majority of this can be found by the usage of social networking sites such as Facebook, LinkedIn, and Twitter. Some of the basic benefits of using these sites would include the ability to make business contacts and maintain the links that you need between yourself and them.

The sites that I mentioned can be utilized in several different and very beneficial ways.

With Facebook, both an account for yourself as well as for your business can be created. By developing good communication with customers and contacts, you can eventually get people to just opt in to get messages from your company.

Creating a LinkedIn account is an amazing way of finding and communicating with professionals all over the world, even those who are already in a field specific to your own. This is a great way to share ideas with someone who already knows about what you do because they do the same thing.

Finally, when using Twitter, remember the great benefit that you get of promoting your business in such a few short words. You will find that when you look at other tweets from business owners that they are short, sweet, and to the point most of the time. This is yet another way of bringing customers to you.

Always remember that it’s the content of what you have that is most important. Useless and boring information will get you nowhere, but the opposite will provide for a truly strong and growing business as you head into the future.

Learn more how you and your small business can get started on Linkedin: LinkedIn Power User Strategies Webinar every Thursday at 4pm EST with live Q&A

Filed Under: B2B Social Media, B2C Social Media, Facebook, Linkedin, Marketing, Sales, Social Media, Social Media 101, Twitter, Uncategorized Tagged With: Business Linkedin, Facebook Business, Social Media, Twitter Business

LinkedIn Profile Keyword Optimization

March 28, 2010 By Randy Schrum View Comments

LinkedIn profile optimization is an art and science. Knowing exactly how your profile should be written is critical to being successful on LinkedIn. In this video I share how to begin keyword optimizing your profile.

Special Note: My good friend Nathan Kievman, CEO of DemingHill a leading Corporate Social Media Firm has agreed to provide a LinkedIn- private elite workshop. If you are a business owner, manager, or at the CXO level you should take a look at Nathans story & offering here:

Filed Under: B2B Social Media, B2C Social Media, Education, Linkedin, Marketing, Sales, Social Media, Uncategorized Tagged With: LinkedIn Keywords, linkedin profile, LinkedIn Workshop

7 Steps to Generating Real, Targeted, and Profitable Business from LinkedIn: For Insurance Professionals

March 14, 2010 By Randy Schrum View Comments

Creating a system and plan of action is the most important thing you can do on LInkedIn to drive business. If you don’t, you will spend all your time answering questions that are irrelevant to your business objectives and end goals.

As an Insurance Agent you are faced with a different set of regulations than most other professions. Your brokers social media policy will dictate to a large degree, you ability to market yourself widely to the market. Your strategies must be different, unique, and specifically tailored to your needs and industry.

The following 7 steps are necessary for you to optimize your business opportunities through LinkedIn:

1. Know your objectives: ie how many new clients a month do you want/need?
2. Identify your Target Market and the Titles they Hold
3. Master the Search Process to Find this Market: Join their Groups
4. Create compelling content for your market & post articles on sites such as www.Ezine.com
5. Share the URL Link from your articles in the News Features in applicable groups in your Licensed Region
6. Master Networking Events in Your Area Through LinkedIn Events
7. Begin Your Own Networking Events

These 7 steps will help you engage your community and provide you the opportunity to meet new prospects and ultimately close more deals.

Remember, being social is about building relationships. You can’t do this with a “What’s in it for Me” mentality, true relationships begin with giving; this is the starting point of creating real success on LinkedIn or any social media program.

For more information on LinkedIn, join us for our complimentary LinkedIn Power User Strategies Webinar

****************************************************
Post by Guest Contributor~ Nathan Kievman
CEO, DemingHill
Founder, Linked Strategies (#1 LinkedIn Strategies Group)

Filed Under: B2B Social Media, Linkedin, Sales, Social Media 101 Tagged With: Linkedin Agent, Linkedin insurance, Linkedin System

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