So you're exploring the best practices of LinkedIn for your company or business?  Learn how to effectively position yourself on LinkedIn with these seven strategies.

1.  Their corporate profile is optimized properly. 

• The first sentence in the description is written well for others to derive what you do in that first sentence. 
• Your Corporate Profile is keyword optimized to your industry.

2.  They participate in the Q&A portion of LinkedIn.  With over 170 plus industries participating on LinkedIn and people seeking quality answers.  Many turn to LinkedIn Q & A as they know they will get quality answers and advice.  By participating in this you can become recognized experts voted on by the community of people who ask the questions.

• Dedicated personnel to answer questions in specific topic groups that pertain to your target markets.
• Each answer is tagged or finished off with a standard signature that lets readers who your company is.

3.  They take advantage of the Events Application.

This is a great way to draw attention to your companies events, tradeshows, expo's, or other public and industry events.  By simply using this tool on Linkedin your event will be indexed by Google.  If optimized with keywords properly you can drive serious attention to events and your target that is on LinkedIn.

4.  They set a standardized paragraph and key specialties that goes in all employees LinkedIn profiles.  When done so properly this effect the order your employees rank in search results.

5.  They take full advantage of the Advanced Search application to find contacts for business development, client engagement, and event marketing.

6.  They add misspellings of their company name as a notation in their corporate profile so they can be found in the company search directory if someone misspells their name.

7.  They upgrade to the paid subscription in order to use LinkedIn's more advanced search system and to send in-mails/ messages to people whom you have no connection to on LinkedIn.

These are just seven effective strategies companies should be using, can you think of anymore?

When you get into the realm of the small business owner, you will find that social media is truly creeping in at an amazing pace. The majority of this can be found by the usage of social networking sites such as Facebook, LinkedIn, and Twitter. Some of the basic benefits of using these sites would include the ability to make business contacts and maintain the links that you need between yourself and them.

The sites that I mentioned can be utilized in several different and very beneficial ways.

With Facebook, both an account for yourself as well as for your business can be created. By developing good communication with customers and contacts, you can eventually get people to just opt in to get messages from your company.

Creating a LinkedIn account is an amazing way of finding and communicating with professionals all over the world, even those who are already in a field specific to your own. This is a great way to share ideas with someone who already knows about what you do because they do the same thing.

Finally, when using Twitter, remember the great benefit that you get of promoting your business in such a few short words. You will find that when you look at other tweets from business owners that they are short, sweet, and to the point most of the time. This is yet another way of bringing customers to you.

Always remember that it’s the content of what you have that is most important. Useless and boring information will get you nowhere, but the opposite will provide for a truly strong and growing business as you head into the future.

Learn more how you and your small business can get started on Linkedin: LinkedIn Power User Strategies Webinar every Thursday at 4pm EST with live Q&A

LinkedIn profile optimization is an art and science.  Knowing exactly how your profile should be written is critical to being successful on LinkedIn.  In this video I share how to begin keyword optimizing your profile.

Special Note: My good friend  Nathan Kievman, CEO of DemingHill a leading Corporate Social Media Firm has agreed to provide a LinkedIn- private elite workshop.  If you are a business owner, manager, or at the CXO level you should take a look at Nathans story & offering here:

Creating a system and plan of action is the most important thing you can do on LInkedIn to drive business. If you don’t, you will spend all your time answering questions that are irrelevant to your business objectives and end goals.

As an Insurance Agent you are faced with a different set of regulations than most other professions. Your brokers social media policy will dictate to a large degree, you ability to market yourself widely to the market. Your strategies must be different, unique, and specifically tailored to your needs and industry.

The following 7 steps are necessary for you to optimize your business opportunities through LinkedIn:

1. Know your objectives: ie how many new clients a month do you want/need?
2. Identify your Target Market and the Titles they Hold
3. Master the Search Process to Find this Market: Join their Groups
4. Create compelling content for your market & post articles on sites such as www.Ezine.com
5. Share the URL Link from your articles in the News Features in applicable groups in your Licensed Region
6. Master Networking Events in Your Area Through LinkedIn Events
7. Begin Your Own Networking Events

These 7 steps will help you engage your community and provide you the opportunity to meet new prospects and ultimately close more deals.

Remember, being social is about building relationships. You can’t do this with a “What’s in it for Me” mentality, true relationships begin with giving; this is the starting point of creating real success on LinkedIn or any social media program.

For more information on LinkedIn, join us for our complimentary LinkedIn Power User Strategies Webinar

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Post by Guest  Contributor~ Nathan Kievman
CEO, DemingHill
Founder, Linked Strategies (#1 LinkedIn Strategies Group)

So you know LinkedIn is a powerful business tool, but you’re not sure how to capitalize on its business capabilities. LinkedIn can be used for some many reasons such as business development, sales, marketing, hiring, recruiting, advice, job hunting and much more.

I have put together some practical resources that will help you in learning some key LinkedIn strategies:

• LinkedIn Questions and Answers Section of the LinkedIn site, you can get expert advice from people around the world right at your fingertips.
• Linked Strategies Group on LinkedIn this groups membership is in the tens of thousands for one very good reason. You learn very practical LinkedIn strategies. You can join the group here.
  
• Linked Strategies Webinar, this is a complimentary webinar that teach power user strategies you can learn in a ninety minute presentation and live Q and A.  Currently this webinar happens every Thursday at 4pm EST with playback for those who can’t make it. You can grab your reservation here:

If you are considering paying for expert LinkedIn advice then I recommend you get the book on the upper right of this page, you may find all the answers you need right their.

If you have a great tip or tool please share.

Post by  Guest  Contributor~ Nathan Kievman CEO, DemingHill Founder, Linked Strategies (#1 LinkedIn Strategies Group) One of the most frequently asked questions we get about LinkedIn from over 10,000 submitted questions through our webinars, in posts, or directly by email is: How do I maximize my use of LinkedIn? In many ways this questions resonate  throughout the social platforms, but for today, let’s focus on LinkedIn. To answer the question “How do I make the most of LinkedIn?” I would like to share with you a new way to look at LinkedIn. I propose that you should look at this platform as a small version of the internet. Meaning LinkedIn is its own world. Your webpage is your profile, the leading companies are the groups, the people are in the answers and questions sections as well as in the groups and so on. To master this new world, you have to understand it’s 60 million members behaviors, attitudes, rules, language and etiquette. You also have to master your own voice, message, ability to communicate, processes, and rules. The following list will give you the outline needed to truly start building your LinkedIn presence the right way.

The 7 Stages of LinkedIn/Social Media Mastery

1. Assess your Assets and Capabilities – Opportunity 2. Identify your Social Media Strategy – Clarity 3. Lay your Social Web – The Foundation 4. Optimize your Presence – Get Found 5. Build Your Communities – Become a Leader 6. Develop a Marketing Funnel – Lead People 7. Integrate Business Process Outsourcing – Don’t do it Alone

Applying these Stages will certainly ensure you are moving in the right direction on LinkedIn and that you are creating proof along the way. 

I have pulled together a few videos to help answer this very question. Many business owners, managers, and decision makers are asking this question and instituting policies to keep employees from using LinkedIn. Without the full understanding of the scope of LinkedIn’s capabilities for your business this type of policy making is extremely linear.

Watch these videos:

To learn more about being a LinkedIn Power User, join this complimentary Webinar this coming Thursday at either 4pm or 7pm EST, can’t make it? Register for the playback. Grab your spot here: http://bit.ly/3wzq9Q

If your are business professional, manager, or owner and would like to learn more about how your company can capitalize with LinkedIn email us at support@mycorporatemedia.com  to request a personal presentation.