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5 Keys to Writing Killer Linkedin Status Updates

August 31, 2009 By Randy Schrum View Comments

Killer Status UpdatesYou’re now on Linkedin, so how do you drive brand recognition, lead generation, and buzz? One great way is through Linkedin Status Updates. These are on an individuals profile under their headline and in the log in section of your account in the center near the top.

 

 

Here are 5 Keys to updating your status on Linkedin.

1. Think “Attention Grabbers”, Words or phrases that will stand out. When people are accessing their account , think about what words or phrases will catch their attention?

2. Once you have your subject, one way to be creative is to think of  subject or topic “keyword(s)” that can be listed first. For example if you look below in my status update I have put the subject as TWITTER. Here is a bonus, put only the subject keyword in caps and drive more attention.

 status updates 1

3. Create a call to action by providing a link. This link can be to your website, blog, linkedin group, event signup, survey, etc…

4. Try to keep your status update no more than 60 characters or around this number. One tip is to try to keep it less than 10 words. The shorter you keep it, then the more attention you will grab.

5. Use link shrinking for long url’s. Some providers you can use are www.tinyurl.com  , www.bit.ly  , and the best one being www.tiny.cc  which allows you to track how many times someone clicks on the link.

3 Special Bonus Tips to measure your efforts

1. Using the www.tiny.cc  is an easy way to track click throughs.
2. Track comments made on your status updates, no comments? Then be more creative.
3. Watch on the right side of your linkedin account and see if your profile views increase.

~Randy Schrum

Learn more on “Fast Start Guide to Linkedin Success” by registering for my “no cost” eBook and Linkedin tips on the right.

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Filed Under: Linkedin Tagged With: , , ,

Linkedin makes me want to Lie, Cheat, and Steal

July 9, 2009 By Randy Schrum View Comments

idea2 Linkedin makes me want to Lie, Cheat, and Steal So what drives me to Lie, Cheat, & Steal? It’s Linkedin I tell ya! At least that’s what I tell my wife. All kidding aside here  is why I Lie, Cheat, & Steal. I originally posted this article in July 2009 and decided to republish now.

 Lie: I lie in bed often thinking of ways to post meaningful group discussions with killer headlines. Why? Because I know when I do that my brand gets tremendous exposure and the personal messages start flying from the over 70 Millions members on Linkedin!

Cheat: During the week I will cheat every available second to some how connect or collaborate on Linkedin so my brand continually stays in front of my network and the 170 industries represented on Linkedin!

Steal: Every single time I see a great invite response, method of posting questions, great headlines on discussions, or a cool status update. My first question is, “how can I steal that and make it work for me and my brand?” after all executives from all Fortune 500 companies are on Linkedin potentially watching or observing members for their next offer of employment they want to extend!

Staying involved and aware of best practices on Linkedin can result in tremendous rewards and I think thats what drives me to Lie, Cheat, & Steal.

 

What do you think?

Filed Under: Linkedin, Marketing, Sales, Uncategorized Tagged With: , , , ,

What is your Linkedin status?

May 12, 2009 By Randy Schrum View Comments

What is your Linkedin status? Better yet, what are you working on? 
 
If you are reading this article then you have some idea of the power of Linkedin or what it can be for you as a business professional. With that said, do you understand how critical updating your status and profile are? 
 
I hope to help show you the benefit in doing just that on a regular basis. First, what is updating your status? You can do this by logging into your Linkedin account and near the center of the page you will find the option to post “what you are working on”, this will be found below your inbox preview and network updates section. This is not found on the left with all the other tabs. 
Updating your status on Linkedin shows up to all your connections when they are logged in to their account. This keeps brand image in front of them on a regular basis. I try to update at least every 24 hours with something new. This is not the place to say “I just ate a cheese burger”. This is the place to promote your business, what you’re doing for work i.e., seeing a new customer, doing a workshop, promoting your companies charity, promoting your charity, promoting an industry related article you just read, promoting an article you just wrote on your blog, and many other related topics to your business. 
 
You can also make slight changes to your profile summary which in turns shows up in your connections view. This once again just gives a friendly reminder that you are out their. 
 
So do your connections know your status? Better yet do your connections remember they are connected with you? Start updating your status on a regular basis and watch your profile views increase. The more profile views can only lead to more opportunities. 
 
For Success With Linkedin I am Randy Schrum 
Follow me on twitter @randyschrum 
 
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