Your Social Media Advisor
This is a great quick and short video interview of Jeff Weiner, CEO of LinkedIn, discussing LinkedIn and confirming the three main revenue streams of the company.
Fun Facts:
-LinkedIn is Cash Flow Positive
-LinkedIn has Three Main Revenue Sources
-LinkedIn’s fastest growing revenue comes from Recruiting
LinkedIn has been the best place to connect with people I never would have met otherwise. I love this media vehicle to accomplish all sorts of business objectives.
One of the many things I use LinkedIn for is creating sustainable, real, and valuable relationships with people I would be interested in having on my advisory board.
In a little over a months time, I was able to round out my business (Consulting Businesses on Strategic Alliances) and have a vast network of “experts” join my advisory board.
I used several methods to identify these individuals:
1. Joined groups where these individuals would likely hang out
2. Engaged the groups in discussions to build credibility (this process was key to enable the people I was seeking to contact me first)
3. I also searched for key people with certain titles with the search feature
4. When I found a new person I was interested in, I figured out what they needed first and tried to help them achieve their goals. (when you help someone, a vacuum is created and they feel compelled to help you sooner than later)
Before you start doing the above steps to build out your advisory board, be certain to do a strengths and weaknesses analysis of your self. Know exactly what you are good at and not so good at.
You must also do an analysis of your goals, see where you want to go and identify the key players that could help you achieve these goals, then include this type of person as a position to fill on your advisory board.
For more information on how to create an advisory board with Linkedin, check out this book at
For more information on how to integrate LinkedIn with your business or professional objectives, join us and see why over 10,000 others are raving about our LinkedIn Power User Strategies Webinar (F.ree).
You may also want to join the #1 LinkedIn Strategies Group on LinkedIn HERE
I talk to people almost everyday who are either confused on how to set their profile up on Linkedin or have come up with reasons why they will NOT complete their profile. This really is the 8 Hundred Pound Gorilla of Linkedin! Why do I call it that? Simple, so many people everyday ignore this very critical piece on Linkedin and most other social platforms, yet it sticks out like a 8 hundred pound gorilla in the room.
So many people leave their profile unfinished and expect their efforts on Linkedin to pay off. I have spoken with numerous Linkedin members who don’t understand why their countless hours, week after week participating on Linkedin does not pay off. The number one reason I have found is an incomplete profile!
Here are eight reasons to complete your profile:
1. Most critical is that your “Profile is your Resume” on Linkedin. This is how individuals and companies qualify & view you. See my past article.
2. A picture is worth a thousand words. Have you loaded your picture on Linkedin yet? See my recent article.
3. Tell others your specialities. By listing your specialities you can show up in keyword searches done by other linkedin members.
4. You can drive traffic to your website or blog.
5. You can show your expertise through recommendations left by others, which is one of the best forms of advertising. See my article on becoming a Expert on Linkedin.
6. A complete profile shows you as a person well versed in the internet and social changes. While an incomplete profile can communicate “old school” mentality.
7. Be found by past clients and friends. Often times past clients and friends may find you by certain keywords, your picture, employment history, or schooling.
8. Because it’s the 8 Hundred Pound Gorilla in the room!
If you are confused or frustrated, Here is a “No Cost” Linkedin Webinar that will share power strategies on building your profile along with other Linkedin secrets August 20th 7pm EST. Sign up here.
Randy Schrum
Group Facilitator of Linked Strategies
So what makes a highly successful Linkedin member? Here is what I have discovered as not only habits, but also "secrets" of the treasure chest on Linkedin.
1. They invest their time strategically by putting fresh content on Linkedin when it’s the best time to do so. Let me explain, for me weekends are times to prepare Linkedin content, but as you will notice most collaboration does not take place on weekends. So hold the great Q/A’s, the awesome discussion topics, or the great status updates until Monday and never late Friday. Think about what your audience is doing and be strategic.
2. They use their status update to post something new every 24 to 48 hours and 80% of those updates include a link that gives a call to action. Such as signing up for your next webinar, promotions to visit your blog, or visiting your corporate website etc…
3. They answer target specific questions that are related to their target market. This is great exposure for your business that Linkedin Pros are doing everyday!
4. They change their Picture profile every two months. This creates dialogue and interaction with your network. This is another way to keep your brand in front of everyone. Pictures are worth a thousand _ _ _ _ _ (fill in the blank)
5. They answer every Linkedin email/inmail. Maybe not timely, but they never waste an opportunity!
6. They post their company events on the events application provided by Linkedin and use this as a way to measure interest and involvement for such things as conferences, webinars, or seminars. The events application has only been recently used by Linkedin Elite, but many are beginning to wise up to its amazing potential.
7. These highly successful members have identified their target markets on Linkedin, their goals on Linkedin, and are executing their plan every single work day. Social Media can be measured, but most don’t understand how to begin measuring their Social Media efforts because they have never identified their goals for using the Linkedin space. Once you have identified your goals then you can build a measurable matrix to anaylize your efforts. I hope you enjoyed these highlights that will help in your Linkedin efforts.
Be sure to grab our Complimentary guide to getting started in Social Media which includes 50 Twitter Power Tips & Social Media Updates.
As a Linkedin member, group manager, sales professional, and potential hiring employer. I have to say that profile pictures do matter! I am amazed at the number of people on Linkedin, which is a business professional site who do not have a profile picture posted. Instead they choose to leave it empty or with some alternate pic or logo.
Here are the reasons to have a profile picture:
Often times in the Linkedin space you may have a well written profile, but if you have no picture. You automatically leave viewers suspicious which requires more time many people do not have to find out more about you. In addition many will not spend ANY time to learn about you or respond to your request, as you appear to be less than forthcoming or do not take your professional profile seriously.
To learn how to put a “professional profile” on Linkedin along with other Linkedin Power Strategies join us for this “no cost” webinar here. The next webinar is August 20th 4pm Eastern. Be sure to register to learn when the next one is available.
Randy Schrum
Grow your professional network fast here.
I have been asked a lot lately to name just a few strategies that I use on a regular basis. So today we will discuss five of those “Linkedin Power Strategies”.
1. Responding to invitations & how.
I believe that creating a small two to three bullet message response for accepting invites is a goldmine. Be sure not to make it long as people will tend not to read it. Also if you have website or blog include that as a link. Key is KISS, keep it simple stupid.
2. Group participation while knowing your objective
If you are not participating in groups you are missing a great opportunity to be in front of your targeted audience. Simply go to the group’s directory and keyword search terms that match your target audience then review the results of your search such as size of group and length of existence. You don’t want to join a group that, one is not your target market and two does not have momentum. Key to the group participation is to offer meaningful discussion and news articles that can be a resource.
3. Updating your status
My recommendation is to set a 24-hour perimeter around your Linkedin account. Okay maybe I miss the season of 24 and wanted to throw that in there. Seriously update your status of what you’re doing or going to do “business” wise. After all Linkedin is a business professional social site. You can promote a corporate article, a non-profit, event, or even a webinar. This way your connections see what is going on with you and maybe what you have is what they are looking for. You can even use this to post a request for assistance. You will be amazed at the response.
4. Participating in the Q/A with great questions and answers.
You can review my last article on Your answer awaits in Linkedin Questions. Participating in the Q/A of Linkedin is a great way to extend your brand and be recognized as an expert as your answers can be voted as the best answer. The key is to answer questions specific to your category experience or answer questions in the “target markets” you are after. Just be sure if you are not an expert, to research your answer well before putting it out.
5. Be a resource and then ask for the recommendation.
Finally be a resource to the Linkedin community and when people are impressed with what you provide then kindly ask for a recommendation based off that interaction. A person with quality recommendations shows a creditable Linkedin member.
To learn more about being a LinkedIn Power User, join this complimentary Webinar this coming Thursday at either 4pm or 7pm EST, can’t make it? Register for the playback. Grab your spot here: http://bit.ly/3wzq9Q
Grab our complimentary eBook: How Your Company Can Begin to Profit Using Social Media
~Randy
