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Learn LinkedIn Strategies

February 28, 2010 By Randy Schrum View Comments

So you know LinkedIn is a powerful business tool, but you’re not sure how to capitalize on its business capabilities. LinkedIn can be used for some many reasons such as business development, sales, marketing, hiring, recruiting, advice, job hunting and much more.

I have put together some practical resources that will help you in learning some key LinkedIn strategies:

  • LinkedIn Questions and Answers Section of the LinkedIn site, you can get expert advice from people around the world right at your fingertips.
  • Linked Strategies Group on LinkedIn this groups membership is in the tens of thousands for one very good reason. You learn very practical LinkedIn strategies. You can join the group here.
  • Linked Strategies Webinar, this is a complimentary webinar that teach power user strategies you can learn in a ninety minute presentation and live Q and A.  Currently this webinar happens every Thursday at 4pm EST with playback for those who can’t make it. You can grab your reservation here:

If you are considering paying for expert LinkedIn advice then I recommend you get the book on the upper right of this page, you may find all the answers you need right their.

If you have a great tip or tool please share.

Filed Under: Linkedin, Social Media, Social Media 101 Tagged With: , , , ,

LinkedIn’s Most Frequently Asked Question

February 21, 2010 By Randy Schrum View Comments

0955167 LinkedIns Most Frequently Asked QuestionPost by  Guest  Contributor~ Nathan Kievman CEO, DemingHill Founder, Linked Strategies (#1 LinkedIn Strategies Group) One of the most frequently asked questions we get about LinkedIn from over 10,000 submitted questions through our webinars, in posts, or directly by email is: How do I maximize my use of LinkedIn? In many ways this questions resonate  throughout the social platforms, but for today, let’s focus on LinkedIn. To answer the question “How do I make the most of LinkedIn?” I would like to share with you a new way to look at LinkedIn. I propose that you should look at this platform as a small version of the internet. Meaning LinkedIn is its own world. Your webpage is your profile, the leading companies are the groups, the people are in the answers and questions sections as well as in the groups and so on. To master this new world, you have to understand it’s 60 million members behaviors, attitudes, rules, language and etiquette. You also have to master your own voice, message, ability to communicate, processes, and rules. The following list will give you the outline needed to truly start building your LinkedIn presence the right way.


 

The 7 Stages of LinkedIn/Social Media Mastery

1. Assess your Assets and Capabilities – Opportunity 2. Identify your Social Media Strategy – Clarity 3. Lay your Social Web – The Foundation 4. Optimize your Presence – Get Found 5. Build Your Communities – Become a Leader 6. Develop a Marketing Funnel – Lead People 7. Integrate Business Process Outsourcing – Don’t do it Alone

Applying these Stages will certainly ensure you are moving in the right direction on LinkedIn and that you are creating proof along the way. 

Filed Under: B2B Social Media, Education, Linkedin, Sales, Social Media, Social Media 101 Tagged With: , , , , , , , , , ,

So Why Should Your Business Engage On LinkedIn?

February 6, 2010 By Randy Schrum View Comments

I have pulled together a few videos to help answer this very question. Many business owners, managers, and decision makers are asking this question and instituting policies to keep employees from using LinkedIn. Without the full understanding of the scope of LinkedIn’s capabilities for your business this type of policy making is extremely linear.

Watch these videos:

To learn more about being a LinkedIn Power User, join this complimentary Webinar this coming Thursday at either 4pm or 7pm EST, can’t make it? Register for the playback. Grab your spot here: http://bit.ly/3wzq9Q

If your are business professional, manager, or owner and would like to learn more about how your company can capitalize with LinkedIn email us at support@mycorporatemedia.com  to request a personal presentation.

Filed Under: Linkedin, Social Media Tagged With: , , ,

LinkedIn Most Popular Articles

January 24, 2010 By Randy Schrum View Comments

Now writing for close to two years, I thought it would be a good idea to recap the top three post I have written along with some honorable mentions.

These have been my most talked about post in the last two years. Take a look and see why. If you agree, be sure to share.

The Seven Habits of Highly Successful LinkedIn Members. 

Five Keys To Writing Killer LinkedIn Status Updates.

LinkedIn Makes Me Want to Lie, Cheat, and Steal.

Also, be sure to join my friend Nathan Kievman for a New Complimentary, LinkedIn Power Users Webinar This Week. Can’t make it? That’s okay register and catch the playback. Grab Your Spot Here. This weeks webinar will be Thursday at 7pm EST

Looking for Advanced Strategies? Maybe you should take a look at The LinkedIn Mastery Workshop  

Lastly, have you joined the Linked Strategies Group yet on LinkedIn? Be sure to join here.

Filed Under: Linkedin, Social Media, Uncategorized Tagged With: , , ,

5 Linkedin Profile Tips That I Know Drive Results

September 15, 2009 By Randy Schrum View Comments

Over the last year I have written about my experience and success with driving resultsLinkedin Strategies that have produced measurable results. While I often get very target specific on articles, this week I wanted to just provide five tips that will drive results for your profile.

Here are 5 (five) Tips that will drive Profile results on Linkedin:

1. Your Headline: Should communicate your focus and how you can help others. This is not the place to name the company you’re a part of. You are listing that in your current employment. Take mine for example, currently I have this as my headline (which is directly under your name)

“Sales & Marketing Director | Social Media Strategist focusing on Lead Generation, ROI, Optimization, and Brand Advocacy”

2. Label your websites! People are more likely to click web links that have a few keywords rather than “my website”. Simply go to edit and change them with the selection of “other” and follow it from there.

3. Public Profile Link: This should just be your full name at the end and no numbers or other data. Be sure to change this if it does not read similar to mine. http://www.linkedin.com/in/randyschrum  . This will give you a slightly better ranking on Google. (by the way have you googled your name lately?)

4. Your Summary: This is a summary of why you’re on Linkedin and how you can help others. Again communicate your focus.

5. Specialties: Load your specialties with very specific keywords that relate to your unique experience. Put some real thought into this as this will drive search results that may feature you when Linkedin users search for specific keywords. For example I did not just put sales in mine, I also listed “Strategic Account Management”, this is just one example of how targeted I have gotten on my specialties. This has paid major dividends for me.

Would you like to learn more Power User Linkedin Strategies? Join us for our next “No Cost” Linkedin Webinar this Thursday…45 Minutes of solid content and then a Q & A afterwards that has been known to last over an hour 4pm Eastern. All we ask if for you to register so we have enough space for the webinar.

Register Here for the Linkedin Power Users Strategy Webinar “No Cost” 4pm Eastern This Thursday

~Randy Schrum

*Be Sure to get the Fast Start Guide to Linkedin Success on the right. (This is no charge)

*Profile Overhaul: For $300 we will provide a Professional Profile Overhaul- Top to Bottom. To learn more email support@mycorporatemedia  with the subject “Profile Overhaul”.

*Lets connect on Linkedin, send me a connection invite at linkwithrandy@yahoo.com

Filed Under: Linkedin Tagged With: , , , , ,

Optimizing Your LinkedIn Network & Profile

August 23, 2009 By Randy Schrum View Comments

mathEquation 150x150 Optimizing Your LinkedIn Network & ProfileLinkedin can be an endless source of leads, job opportunities, referrals, and multiple income streams. However, none of that matters if you have not optimized your efforts both with your network and your profile.

Optimizing your network: First key step to optimizing your Linkedin network is to build a network based off the target market you are after and want to penetrate. In order to do this write a list of potential industries and titles you are targeting. Then identify those you have interacted with in the past and invite them to connect with you. You can also target those on Linkedin within the advanced search option, who are open networkers. Using such search terms such as LION, Toplinked.com, and opennetworker can generate a long list of members whom provide their email address readily to accept connection invites. In addition you can add the keywords of your target market in the search allowing you to find those open to connecting within your target audience.

The next key to optimizing your network is to add tags or categories to your connections so you can effectively manage which target market they fall within your connection base.
(Learn more on this by joining us for our Linkedin Strategies Webinar this Thursday with Q & A at “no cost”.)

Bonus Network Tip: Now that you have the right target people in your network be sure to reach out to them and keep them updated via email or by updating your status in your Linkedin profile on a regular basis.

Optimizing your profile:

Your Linkedin Profile is your online professional brand, just google your name and see what pops up. More than likely your Linkedin profile showed up near the top.
I often tell people “Your Linkedin Profile is Your Resume”, so how well does yours read?

1. First of all is your profile complete? Things such as work history and education are critical.
2. Have you written a compelling headline?
3. Do you have a good profile picture loaded? Preferably a nice headshot professionally done.
4. Think about your list of specialties and make sure they are keyword rich so you appear in more searches and are found easily within Linkedin for your target audience.

The first key is completing your profile. I cannot stress enough how an optimized profile is critical to measurable success on Linkedin.

Bonus Profile Tip:

Take a look at my profile and in the summary you will see I noted common misspells of my name. Why have I done this? Because someone may misspell your name searching for you on Linkedin and never find you if it’s not within your profile.

~Randy Schrum

*Linkedin Strategy Group: Learn more Linkedin Strategies and Tips at the most collaborative Linkedin Group available within the Linkedin space.

*Linkedin Strategy Webinar: “No Cost” Series, Join us every Thursday different times every week (4pm EDT or 7pm EDT “subject to change”). Don’t worry if you can’t make the live webinar, sign up anyway to gain access to the recording.

*Profile Optimization: Not sure if your profile is optimized at its best? Need the help of a professional who has helped countless others? Email support@mycorporatemedia.com  For $300 get your profile professionally revamped, in the email subject please put “Profile Re-vamp”.

 
***LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.

Filed Under: Linkedin, Marketing Tagged With: , , , , , ,

Are you a believer in Linkedin Groups?

July 22, 2009 By Randy Schrum View Comments

Five Person Business TeamThis is a big question that I am sure will generate a ton of response. So are you a believer in Linkedin Groups? I will tell you that I am without a doubt a strong proponent of Linkedin groups.

The reason why I am a strong believer is because you have a professional community coming together for like interest, goals, experiences, and networks. This makes it the perfect place to collaborate within a “targeted market” with your real investment being the time you put into it.

As a sales and marketing professional myself, I see this as a perfect place to build brand image, be a resource to potential clients or customers, and find solutions! Whether you are in sales, construction, accounting, unemployed, lawyer, doctor, engineer or any other field you can find value in the Linkedin Group communities. Through the group’s directory you can view already established groups or even pioneer a group as you may discover a need to fill on the Linkedin space. The group’s directory will allow you to easily find the right group by both category and keyword. This is a great tool because you then just determine your target audience you want to be in front of by relevant keywords and search to join those “liked minded” individuals

So here are some do’s and don’ts:

~ Be a resource to your group and bring value.
~ Respect the group rules.
~ Ask quality, thought provoking questions.
~ Give well thought out answers.
~ Do not promote your service as a new discussion without the group manager’s approval.
~ Be respectful of the members and when others may be less than professional be slow to respond and careful not to lash out. The community is watching to see how you respond. Respond well and win a valuable connection forever.

As an added interactive, I have posted the question to the Linkedin community on July 21, 2009 @ 8pm central. Here is what I asked, “Are you a believer in Linkedin Groups & Why?” click here to see the live responses.

Finally here is a group for All Linkedin Members, Linked Strategies offers strategies, tips, collaboration, and resources with the Linkedin community on how to be successful with Linkedin. You can join here today, as a way of saying thank you the owner has graciously agreed to host a “no cost” Linkedin Power Users Webinar that you can sign up for here. Strategies Webinar is hosted every thursday with different times emailed to you.  As well as access to the previously recorded.

Randy Schrum

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159474347442426021 Are you a believer in Linkedin Groups?

Filed Under: Linkedin Tagged With: , , , ,
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