Ping.fm | My Corporate Media

Generating Leads With Status Updates in Social Media

So you and your company have a social media presence. How do you generate a lead using your status updates application? While I could write a book about this very subject, I would like to share just some practical strategies that will help move you and your company forward in this arena.

Some Practical Strategies for Generating Leads with Status Updates in Social Media:

1. First and foremost, be sure to use the 12:1 Ratio strategy. What do I mean by this? You should always be pushing 12 status updates that are not directly related to generating a lead. Rather these 12 updates should be informative, resourceful, and thoughtful to help your community. So for every single promotion you should focus twelve updates that are not, before making the next direct plug for your company. Otherwise your community will get tired of you quickly.
2. Just like in your business, what type of qualifying questions do you use to take a cold brand new lead to a warm lead? Use these qualifying questions in your status updates.
3. Next, give away a resource, book, or report with opt in of an email address.
4. Share your travels and upcoming events. You will be surprised who responds. Someone may be in the area and want to meet.
5. Integrate your status update application in one single place, read my recent article on Status Updates on Social Networks Made Easy.

These are just a couple practical ways to generate leads using Status Updates. What tips do you have to generate leads using Status Updates?

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Status Updates on Social Networks Made Easy

Are you on multiple Social Networks for your business? Are you looking to bring continuity and one seem-less process to your status updates? Many services offer you the capability to send one status update that will update multiple social platforms at once. Many of them fall short of truly encompassing the majority of social networks online today. Except for one, that is Ping.fm, As a business professional myself this tool is a great resource to communicate one consistent message in just one full swoop.

Ping.fm should really be called “Status Updates Made Easy” for Social Networking. You can do status updates from Email, Chat, SMS, Blackberry, Android, WEB, Windows, OSX and much more soon. This is why Ping.fm is extremely easy to use and access –just send an update and it can touch on 50 social networks including Twitter, Facebook, MySpace, LinkedIn, Ning, WordPress, TypePad, Yammer, Status.net and many more. Ping.fm is compatible with every single Internet device in the world, which why it has become so successful among thousands of users.

Setting up your Ping.fm updates is really simple, first create an account then login and this screen will come up. On the lower left you see “add networks” click here to select which networks you want to add.

Then the list of networks comes up as seen below and you simple click on which ones you want to add and follow the directions to add. Usually it’s as simple as putting your username and password in for the account.

Recently Seesmic acquired Ping.fm, I would really call it a partnership as well since all the players at ping are working with seesmic. I am sure we can expect even more seem-less integration in the future.

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Be sure to grab our:

Fast Start Guide to LinkedIn
Fast Start Guide to Twitter
Register for our next LinkedIn Power Users Webinar with Playback
Five LinkedIn Power User Strategies