Learning how Social Media for Business works is really like re-awakening to the practicality of personal and business relationships and the actions that foster those authentic relationships.

You already know how to engage, you do it everyday outside of being online. So why should it be vastly different? It shouldn’t, the only things you need to catch up on may only be the every changing fast social platforms and applications available for your business.

When we talk about engagement in Social Media, the same rules that apply in a in person networking setting or sales call still apply. Such as you can’t be pushy, you don’t just come right out and do a two minute commercial, instead you get to know the prospect. You engage and learn about their needs and desires in order to eventually sell them something.

The parts we really struggle with are technology, measuring results, time, and just simply what works?

I have two resources this week that can help you learn Social Media for your business:

Social Media Advisors Group on LinkedIn:
This group has seen significant growth. This group has both experience Social Media users and newcomers creating a great environment to learn. You will find great discussions and the ability to ask your most pressing questions. You can join with the group here.

Next, I have written a short guide on How Your Business Can Profit from Social Media. It’s a very practical guide made up of only 17 pages. You can grab it here.

If you have any resources or tips you would like to mention, please do so.