It doesn’t matter what time of the day it is, people are always curious and taking a look at their favorite social media sites. An independent study was recently conducted and 1,000 online users were surveyed. Some of the interesting statistics of this study are as follows.
- 12% of respondents check/use Facebook every couple of hours
- 62% of individuals over the age of 25 see electronic communications during a meeting, meal, or bathroom act as unwanted interruptions
- 23% of iPhone owners primarily get their morning news from Twitter and Facebook
Apparently, the use of Facebook and Twitter doesn’t stop after we go to bed either, with nearly half of those surveyed saying that they get up in the middle of the night just to check out what is going on. This particular behavior leans heavily toward those of us who are 25 or younger. It is increasingly obvious that social media is definitely something that many people even obsess over, and that is also very good for business and those professionals who are engaged in social media sites and really know what it means to utilize such services to grow their field.
Of course we cannot look at all of this and think that this would represent the entire population, but it certainly does give us a great feel for where people are trending. As business professionals these simple statistics should cause us to step back and think about how we go about tapping into Social Media for our business.
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